So I don't know if anyone else has heard the American Express Smart Cookies commercials, but they start with a baritone generic American accent male announcer thanking us for joining them today (as if we're really interested, or would be listening if we had a choice) and then he goes onto introduce the Smart Cookies.
From the site:"The Smart Cookies started their money group when they were all secretly drowning in debt. Today, as authors of The Smart Cookies' Guide to Making More Dough and contributors to a column for the New York Daily News, they help readers to achieve their financial goals. We have teamed up with the Smart Cookies to help inspire you to take charge of your finances."
Sounds nice, doesn't it? The classic American pick-yourselves-up-by-your-bootstraps story.
Only... this is a credit card company encouraging you to get another credit card to get yourself out of debt. As if the commercials weren't irritating enough with this group of harpies and their soothing white male ringleader, they're designated the "Smart Cookies," a name that only grows in condescension the more you look at it.
Seriously, just stick to saying that you're somehow better than your competitors with over-the-top ad nauseum grandstanding.
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